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Digital Media: Ethical Issues Arising
As indicated by the Ethical and Legal Issues in
Selling chapter of the Professional Selling textbook, there
are nine questions that should be asked in making an ethical
decision (Weitz 2004). The first question is, “Would I be
embarrassed if a customer found out about this behavior?”
Second, “Would my Supervisor disapprove of this behavior?”
Third, “Would most employees find it unusual?” Fourth, “Am I
about to do this because I think I can get away with it?”
Fifth, “Would I be upset if someone did this to me.” Sixth,
“Would my family or friends think less of me if I told them
about engaging in this activity?” Seventh, “Am I concerned
about the possible consequences of this behavior?” Eighth,
Would I be upset if this activity made the front page of the
newspaper?” Ninth, “Would society be worse off if everyone
engaged in this behavior or activity (Weitz, 2004)?”
The questions emphasize that ethical behavior
is determined by widely accepted views of what is right and
wrong. The answers to the previous questions shouldn’t be
answered with a “yes.” Thus one should only engage in
activities and jobs that he or she would be proud if family,
friends and future employers were to view the design. Before
taking a job one should investigate the background of the
company and their procedures to see whether they conflict
with his or her personal ethical standards. Although
investigations do not always show the true color of a
specific design project, it is the designer’s place to do
the investigation to see if there is a mesh between their
own ethical morals and what is required by the project.
In conclusion, I believe that social
responsibility is driven first by ethics and integrity of
the designer’s work and their personal moral compass. If
they can be true to themselves in these areas they have gone
a long way toward providing socially responsible work. The
internet will be the most important means of communications
for future generations. Ethical, social responsible
designers and content creators are not just needed – they
are required.
Works Cited
1. Strauss, J. (2003). E-Marketing. New Jersey: Prentice
Hall
2. Weitz, B. (2004). Selling: Building Partnerships. New
York: McGraw-Hill.
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