The Issue of Communication in the Modern World
...According to the Oxford dictionary, the definition of communication is, “the science and practice of transmitting information to another through connections or means of access; social dealings; letter, message etc”. We must communicate in an effective manner in order to be understood or to get our message across to the other person. One of the basic keys to effective communication is, not to simply hear, but to listen.
”The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them”-Ralph Nichols.
Hearing means when one simply hears the statement and does not let it register. Listening is to give keen attention to the message and let the brain register and analyze it. Most problems in organizations occur due to poor communication. There fore, it is essential that we understand what communication is all about, before merely applying it to the day-to-day situations in our lives...
Culture and Media Studies
...The rise of the New Right in the 1980’s did not signify a new age or a new type of society. The same social relations of production existed (between employers and employed) and the same tendencies of capital to accumulate. It continued to agglomerate into larger and larger units giving greater power in the market. For example, in 1996 the £28 billion merger or Boeing and McDonnell Douglas in America gave them nearly two-thirds of the worlds commercial airline market and over half of the US military aircraft production. In the same year, the proposed MCI/British Telecom merger was valued at over £35 billion. The essence of such ‘modern’ economic relationships is that capital will agglomerate, will move and will do whatever is necessary to secure the conditions of its own existence. The same can be said of mass communication systems where a small number of corporations now control the bulk of all privately owned commercial communications (Herman and McChesney, 1997). The political dominance of the new right and the deregulation of the market also produced a cultural shift with an increased emphasis on the values of individualism, interpersonal competition and material power. Lewis Lapham, the editor of the New York Harper’s Magazine, has written of how the press in America celebrate the new world order...
Public Service Broadcasting
...The beginnings of Public Service Broadcasting within Britain can be traced back as far as 1922 when in this year the Post Office set up the British Broadcasting Company. It was originally set up as a co-operative of radio set manufacturers whose aim was to protect the business interests of companies who made broadcasting equipment. The decision was made that this service was to be financed via a licence fee which was to be paid by all those in possession of a radio set. The end of the war provided the best circumstances and support for the formation of the BBC. The development of the public corporation depended on the rejection of market forces and a general acceptance of intervention. In 1934 Beveridge argued; “in a free market economy consumers can buy only that which is offered to them, and that which is offered is not necessarily that which is most advantageous. It is that which appears to give the best prospect of profit to the producer”. Beverage was not alone in his attitude rather it was a view mirrored by many in society at this time. In 1936 the introduction of television extended the influence of the BBC from merely radio broadcasting and this new medium meant that the BBC succeeded in maintaining a monopoly over British broadcasting...
The Simpsons as Representation of American Society
...Simpsons are an American family that is greatly influenced by television. In the ‘STUNT BART’ episode both Bart and Homer go “Whoa” at the same time. They are both astonished and overwhelmed at what they saw. They stare at the screen and they hear the fading echo “one helluva match”, this is enough to persuade both Homer and Bart that they want to go to the rally. This also shows us that they are moderately similar in some ways. They are also effortlessly brainwashed by television commercials.
From this we can see that television plays an extensive role in not only Homer’s life but the rest of the family too. Television has an immense impact on the lives of the Simpsons and most Americans in real life. Homer believes that a pleasant “family growth thing” would be if the whole family would go to the ‘Monster Truck Rally’ to see Truckasaurus. But Lisa objects to this suggestion as her recital takes place that night and it is especially significant to her as it is her first solo...
Changes in Telecommunications
...This paper will look into the problem of certain challenges that telecommunication industry is currently facing in the age of digital media. Issues such as access to and ownership and control of media, as well as broader questions of cultural and national interests, will also be addressed.
In Australia, major technological innovation has led to the blurring of the boundaries between media, information technology and telecommunications. Convergence has changed the boundaries of participation of the major institutional players. The creation of fully digital networks capable of carrying any type of information – voice, data, text and video – has led to the redefinition of the notion of where media fit with new counterparts as members of what has come to be called ‘the networked society’ (Barr, cited in Cunningham and Turner, 2002, pp. 117-18).
Telecommunications and information technology in Australia are now enabling technologies that underpin so many other economic functions, notably industry and manufacturing, finance and commerce, media and entertainment, social and cultural activities. Telecommunications now includes not only its staple diet, Plain Old Telephone Services, but also new mobile telephone services, many forms of newer data services, and also on-line directories, traded information services and electronic commerce...